Youth and the limousine industry: the new bus boomers
From LCTmag.com
The young professionals, it seems, are divorcing the personal auto with the same frequency that many Baby Boomers once divorced their spouses.
“Many younger folks actually consider this form of travel fairly hip, especially when they can step aboard an express bus from the center of a big city,” Schwieterman says. “They bring along Blackberries and electronic entertainment gadgets, and don’t have any particular emotional connection to a private automobile.”
The last phrase is the most telling. The 20-somethings don’t have any particular emotional connection to a private automobile! In other words, for the first time since America embraced the car culture, it is no longer a teenage rite of passage to get a driver’s license and immediately ask dad, “Can I have the keys to the SUV?” Consumer marketing experts all agree that brand loyalties are solidified when young adults leave the family nest, graduate college, and enter the work world because they are on their own for the first time in their lives as grown-ups. Naturally, they want to make grown-up decisions about how to spend their new paychecks. A demographic group in their 20s has 50 or more years of consumer spending ahead of them.
As the professional industry introduces younger members and entrepreneurs, so does the limousine and bus demographic. Today’s clients are younger and more ambitious than ever, especially in the ever-climbing economy in Detroit.
Aristocat Transportation is proud to serve the new and old industries occupying Detroit with corporate sedans, airport travel, and shuttles to conventions in the metro area. Plan your next corporate meeting with Aristocat and see for yourself!
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